Updated: May 2026
Meet Our Team of Experts
The power of Bali AI Marketing lies in our people. We have assembled a unique, multidisciplinary team that blends deep expertise in data science and artificial intelligence with decades of hands-on experience in the Indonesian luxury hospitality industry. Our strategists, engineers, and analysts are united by a single passion: helping our partners succeed. We understand both the complexities of a machine learning model and the subtleties of five-star service.
Arya Wirawan
Founder & Chief Executive Officer
Credentials: MBA from INSEAD, B.Sc. in Computer Science from University of Indonesia, Certified Google Cloud Professional – Data Engineer.
Bio: Arya bridges the worlds of technology and hospitality. Before founding Bali AI Marketing, he led a data science team at a leading Southeast Asian super-app, developing predictive models for user behavior. Growing up in a family that owned and operated boutique hotels in Bali, he possesses an innate understanding of the industry’s challenges and opportunities. Arya’s vision is to bring Silicon Valley-level data sophistication to the archipelago’s premier properties, ensuring they remain globally competitive. He is a frequent speaker on the future of tourism technology at industry events hosted by organizations like ASITA and PHRI.
Devi Lestari
Chief Technology Officer
Credentials: Ph.D. in Machine Learning from Nanyang Technological University (NTU), Singapore; Published in IEEE Transactions on Pattern Analysis and Machine Intelligence.
Bio: Devi is the architectural mind behind our proprietary AI platform. With a background in building complex predictive models for the finance and e-commerce sectors, she now applies her expertise to the unique datasets of the luxury travel industry. Devi leads our team of engineers and data scientists in developing custom algorithms that forecast booking demand, optimize pricing strategies, and personalize guest communications. Her work ensures our solutions are not just powerful, but also robust, secure, and scalable for our partners, from a single exclusive resort to a multi-property brand.
Bagus Santoso
Head of Client Strategy
Credentials: Certified Hotel Administrator (CHA), 20+ years in luxury hotel management.
Bio: Bagus brings an invaluable client-side perspective to our team. Having served as General Manager for renowned properties under the Four Seasons and Aman groups in Indonesia, he understands the operational realities, revenue pressures, and brand standards of the luxury market from the inside out. Bagus works directly with our partners to translate their business goals into actionable, data-driven marketing strategies. He ensures that our technological solutions are always grounded in practical application, driving tangible results like increased direct bookings and higher guest lifetime value.
Citra Ayu
Lead Data Analyst
Credentials: M.Sc. in Statistics from Institut Teknologi Bandung (ITB), Certified Tableau Data Analyst.
Bio: Citra is a master at finding the story within the data. She specializes in analyzing complex datasets from Property Management Systems (PMS), global distribution systems (GDS), and market intelligence reports from sources like Badan Pusat Statistik (BPS). Citra transforms raw numbers into clear, actionable insights that form the foundation of our strategic recommendations. Her analyses help our partners understand who their most valuable guests are, where they come from, and how to attract more of them. She is passionate about making data accessible and understandable for all stakeholders.
Made Wijaya
Head of Content & SEO
Credentials: B.A. in Communications from Udayana University, 10 years experience in luxury travel media.
Bio: Made understands that in the luxury space, narrative is everything. He combines data-driven SEO strategy with compelling storytelling to craft digital content that resonates with high-net-worth audiences. Before joining us, Made was a senior editor for a leading regional luxury lifestyle publication, giving him a deep network and an expert eye for what captures the imagination of the discerning traveler. He ensures that our partners’ digital presence not only ranks highly on search engines but also communicates their unique brand story with elegance and authenticity, adhering to our strict Editorial Standards.
Our collective expertise is the engine of our clients’ success. We are committed to continuous learning and professional development, ensuring we remain at the forefront of both technology and hospitality trends. Learn more about our approach in Our Methodology.
Continue exploring Bali AI Marketing:
Our Bali AI Marketing Service ·
Meet Our Team ·
Editorial Standards ·
Methodology ·
Sustainability ·
Safety & Compliance